Company:
Industry
and context:
PESTEL
and 5 Forces table (both must fit on one page!)
PESTEL
(In total list 6 to 8 external issues in the business
environment. Each issue should be named and concluded as an O or a T. No need
to address each category.)
Political |
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Economic |
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Socio-cultural |
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Technological |
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Ecological |
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Legal |
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Table
1: PESTEL
200
word max.
Organisation’s resources (must fit on one page
including financial resources)
Resources (human, physical, intangible)
Identify 5 specific and unique resources for the firm
(from the following categories: human, physical and intangible) naming each and
concluding it as a Strength (S) or a Weakness (W) for the organisation. Provide a short discussion/explanation for
each (why do you think it is an S or a W).
Resource |
Explanation |
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Table
3: Resources
200
words max.
Financial resources
Calculate each ratio (or provide references if
obtained from elsewhere) and provide interpretation 50 words for each ratio
max. (what does it mean for the financial position of the organisation. Is
financial position it a Strength or a Weakness for the organisation?).
Ratio |
2022 |
2021 |
Interpretation |
ROCE (%)
|
0% |
0% |
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Current
ratio (times) |
0 |
0 |
|
Gearing (%)
|
0% |
0% |
|
Interest
Cover (times) |
0 |
0 |
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Table
4: Financial analysis
150 words max.
Organisations
distinctive activities/competences (must fit on one page)
Value
Chain: List 7-10 distinctive activities (competences) of the organisation
Infrastructure |
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Human Resource Management |
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Technology Development (R&D) |
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Procurement |
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Support
activities
Primary
activities
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Inbound logistics
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Operations
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Outbound logistics
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Marketing and sales
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Services
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Table
5: Value Chain (no discussion)
VRIO:
Select 5 activities from Value Chain and apply VRIO to these
Competence / activity (All Strengths) |
Valuable |
Rare |
Inimitable |
Supported
by the Organisation |
Implications (distinctive or Core competence) |
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Table
6: VRIO (no discussion). You can copy the tick symbol: P
Select
one of the competences listed in table 6 and discuss your reasoning behind V, R
and I
Competence |
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Valuable |
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Rare |
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Inimitable |
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100 word max.
TOWS (must fit on one page with Suitability)
There should not be new issues in blue fields (those
are issues identified before and listed on previous pages). Your
recommendations (at least one, max 3) should be listed in one or more
beige/yellow fields. Clearly demonstrate what issues have been linked while
contemplating each recommendation (e.g. S1,S2,S5,S6-O1,O4).
TOWS |
Strengths 1. 2. 3.
… 4.
. 5.
.. 6.
… |
Weaknesses 1. 2.
… 3. |
Opportunities 1.
. 2.
.. 3.
… 4. |
S-O
|
W-O |
Threats 1.
. 2.
.. 3.
… 4. |
S-T
|
W-T |
Table
7: TOWS (no discussion)
Select one recommendation (from the beige fields –
clearly state which one you selected) and evaluate it (Suitability,
Acceptability, Feasibility).
Suitability (of the selected recommendation): Explain
your reasoning behind the recommendation (explicitly discuss issues linked e.g S1,S2,S5,S6-O1,O4).
100 words
Total: 750 words max.
Note that the guidance (in italic) does not count
towards the word count.
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