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Strategy in Practice Poster Template

Company:

 

Industry and context:

 

PESTEL and 5 Forces table (both must fit on one page!)

 

PESTEL

(In total list 6 to 8 external issues in the business environment. Each issue should be named and concluded as an O or a T. No need to address each category.)

 

Political

 

 

Economic

 

 

Socio-cultural

 

 

Technological

 

 

Ecological

 

 

Legal

 

 

Table 1: PESTEL

200 word max.

 

 


Organisation’s resources (must fit on one page including financial resources)

 

Resources (human, physical, intangible)

Identify 5 specific and unique resources for the firm (from the following categories: human, physical and intangible) naming each and concluding it as a Strength (S) or a Weakness (W) for the organisation.  Provide a short discussion/explanation for each (why do you think it is an S or a W).

Resource

Explanation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 3: Resources

200 words max.

 

Financial resources

Calculate each ratio (or provide references if obtained from elsewhere) and provide interpretation 50 words for each ratio max. (what does it mean for the financial position of the organisation. Is financial position it a Strength or a Weakness for the organisation?).

Ratio

2022

2021

Interpretation

ROCE (%)

 

0%

0%

 

Current ratio (times)

0

0

 

Gearing (%)

 

0%

0%

 

Interest Cover (times)

0

0

 

Table 4: Financial analysis

 

 

 

150 words max.


 

Organisations distinctive activities/competences (must fit on one page)

Value Chain: List 7-10 distinctive activities (competences) of the organisation

Infrastructure

 

 

 

 

 

 

Human

Resource

Management

 

 

 

 

 

 

Technology

Development

(R&D)

 

 

 

 

 

 

Procurement

 

 

 

 

 

 

Support activities

 

 

 

 

      

           Primary     

           activities

 

Inbound logistics

 

 

 

 

 

 

 

 

Operations

 

Outbound logistics

 

Marketing and sales

 

Services

 

Table 5: Value Chain (no discussion)

 

 

VRIO: Select 5 activities from Value Chain and apply VRIO to these


Competence / activity

(All Strengths)

Valuable

Rare

Inimitable

Supported by the Organisation

Implications (distinctive or Core competence)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table 6: VRIO (no discussion). You can copy the tick symbol: P

 

Select one of the competences listed in table 6 and discuss your reasoning behind V, R and I

Competence

 

 

Valuable

 

 

Rare

 

 

Inimitable

 

 

100 word max.


 

TOWS (must fit on one page with Suitability)

There should not be new issues in blue fields (those are issues identified before and listed on previous pages). Your recommendations (at least one, max 3) should be listed in one or more beige/yellow fields. Clearly demonstrate what issues have been linked while contemplating each recommendation (e.g. S1,S2,S5,S6-O1,O4).

 

TOWS

Strengths

1.        

2.        

3.      

4.       .

5.       ..

6.      

Weaknesses

1.        

2.      

3.        

Opportunities

1.       .

2.       ..

3.      

4.        

S-O

 

W-O

Threats

1.       .

2.       ..

3.      

4.        

S-T

 

 

W-T

Table 7: TOWS (no discussion)

 

Select one recommendation (from the beige fields – clearly state which one you selected) and evaluate it (Suitability, Acceptability, Feasibility).

Suitability (of the selected recommendation): Explain your reasoning behind the recommendation (explicitly discuss issues linked e.g S1,S2,S5,S6-O1,O4).

100 words

 

 

 

 

 

Total: 750 words max.

Note that the guidance (in italic) does not count towards the word count.

 

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