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Leading through Digital Disruption

General Assessment Guidance

       Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks

 

       Please note late submissions will not be marked.

 

       You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.

 

       For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.

 

       Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.

 

       A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.

 

       You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

 

You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport

 

       BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section.

 

       You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module.

 

By completing this assessment, you will the following learning outcomes (LOs):

 

       LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption

 

       LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times

 

       LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture

 

       LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations

 

Assessment Scenario

 

For this assignment, you will create a “Future Trends Report” proposal for The Chief Digital Officer (CDO) of a large firm – of your choice. You will be a digital transformation consultant tasked to identify and recommend changes that the organisation must implement in order to retain its competitiveness in the market.

 

Task 1: Opportunities and challenges analysis (25 marks; LO1)

 

       Provide a clear background to your chosen organisation, including the type of organisation, size of the organisation, range of products and services, customer base and which markets it operates.

 

       Identify and critically discuss current technological challenges your organisation is currently facing (some areas of focus could be operation, marketing, consumer insight, data visualisation etc)

 

       With challenges come opportunities – evaluate and present clear digital transformation objectives that can be used to mitigate the above challenges.

 

Task 2: New Trend for Digital Agility (25 marks; LO2)

 

       Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint for your report.

 

       Evaluate and appraise how your organisation can implement new technological trends (e.g. Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc..) in order to detect change and adjust their business model in the future.

 

       Your discussions must include clear justification and analysis of the chosen technologies.

Task 3: The Role of Digital Collaboration Tools (20 marks; LO3)

Today, digital collaboration tools are an important way of building cohesive teams, particularly where skills are complementary. The right collaborative tools provide a foundation for innovation allowing organisations to get the best out of their talent. For this task, you should:

 

 

 

       Critically evaluate and advise on some collaborative technologies that your organisation should implement by means of developing a digital-ready culture

 

       Provide a clear justification on how those tools will make it possible for real-time communication and collaboration between teams regardless of their location.

 

Task 4: Digital Leadership (20 marks; LO4)

 

Analyse and propose important digital leadership skills that your organisation needs to develop to support digital transformation through a process of building new capacities, structures, and ways of working.

 

 

 

 

Structure and References (10 Marks)

 

       Structure is in line with the given instructions

       Give a professional appearance with consistent formatting

       Spelling and grammar are correct

       Each page has a page number in the Footer

       Any tables or figures are correctly labelled

       Tables and figures do not cross boundaries, unless necessary

       Properly cite your sources in the text and in the list of references

 

       Use Harvard style for referencing and in-text citations (see referencing guides and https://bpp.libguides.com/Home/StudySupport)

 

3. Marking Guide

 

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:

 

 

Assignment Task

 

 

Fail (0-39%)

 

 

Low Fail (40-49%)

 

 

Pass (50-59%)

 

 

Merit (60-69%)

 

 

Distinction (70-100%)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Opportunities and

 

 

Guidelines

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

challenges analysis

 

 

   Provide a background to your chosen organisation, including the type of organisation, size of the organisation, range of products and

 

 

(25% weighting, LO1)

 

 

services, customer base and which markets it operates.

 

 

 

 

 

 

 

 

 

   Identify and critically discuss current technological challenges your organisation is currently facing (some areas of focus could be: operation,

 

 

 

 

 

 

 

 

 

 

marketing, consumer insight, data visualisation etc)

 

 

 

 

 

 

 

 

 

 

 

 

   With challenges come opportunities – propose and evaluate clear digital transformation objectives that can be well deployed to mitigate the

 

 

 

 

 

above challenges.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weak and often implicit

 

Limited appreciation of a

 

Satisfactory knowledge

 

Good knowledge and

 

Excellent knowledge and

 

 

 

 

knowledge of digital

 

basic wider field with

 

and identification of a

 

application of current and

 

detailed usage of recent

 

 

 

 

innovations with

 

clarity and precision to the

 

range of internal and

 

emerging thoughts on

 

emerging thought at the

 

 

 

 

 

thoughts and practices

 

external threats and

 

digital transformation

 

forefront of the discipline

 

 

 

 

inadequate appreciation

 

 

 

 

 

 

 

 

 

related digital

 

digital transformation

 

threats and opportunities.

 

and/or practices of digital

 

 

 

 

of the wider digital

 

 

 

 

 

 

 

 

 

transformation challenges.

 

need.

 

Good knowledge base,

 

transformation threats and

 

 

 

 

transformation discipline.

 

 

 

 

 

 

 

 

 

Limited identification of a

 

Satisfactory

 

exploring and analysing

 

opportunities.

 

 

 

 

Weak critical evaluation

 

 

 

 

 

 

 

 

 

range of internal and

 

academic/intellectual

 

internal and external

 

Excellent knowledge base,

 

 

 

 

of the impact of digital

 

 

 

 

 

 

 

 

 

external threats and digital

 

skills. Wholly original

 

threats and digital

 

exploring and analysing

 

 

 

 

transformation threats

 

transformation need.

 

work with good

 

transformation need.

 

internal and external threats

 

 

 

 

and opportunities.

 

Limited identification and

 

reflection and solid, well-

 

 

 

 

and digital transformation

 

 

 

 

 

 

 

 

discussion of clear digital

 

reasoned digital

 

 

 

 

need. Able to employ critical

 

 

 

 

 

 

 

 

transformation objectives.

 

transformation

 

 

 

 

analysis on some of the most

 

 

 

 

 

 

 

 

 

 

 

objectives.

 

 

 

 

recent digital initiatives run

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

by different companies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

New Trend for Digital

 

 

Guidelines:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agility (25%

 

 

   Advice on initiatives and digital technologies to increase its competitiveness among other firms.

 

 

 

 

weighting, LO2)

 

 

   The use of Digital Agility:

 

 

 

 

 

 

 

 

 

 

 

 

 

o

Hyperawareness

 

 

 

 

 

 

 

 

 

 

 

 

 

o

Informed Decisions

 

 

 

 

 

 

 

 


o         Execute Fast

 

       Example of digital technologies to be discussed: Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc..

 

       For a high mark, you must bring really case examples to support your arguments

 

 

 

Weak often implicit

Limited knowledge and

Satisfactory knowledge

Good knowledge and

Excellent knowledge and

 

 

 

 

knowledge use of a wide

applications of most

and substantial research

evidence of an innovative

evidence of an innovative or

 

 

 

 

range of personal research.

digital technologies.

and evidence of an

or original use of extensive

original use of extensive

 

 

 

 

Lack of theory and

Limited critical

innovative use of a wide

personal research which

personal research which has

 

 

 

 

applications of the digital

evaluation for key digital

range of digital

has been thoroughly

been thoroughly critically

 

 

 

 

technologies with clear

evaluated and applied to

evaluated both conceptually

 

 

 

 

technologies.

technologies e.g. : Robotic

 

 

 

 

and consistent

the digital agility model.

and methodologically.

 

 

 

 

Weak critical evaluation

Process Automation (RPA),

 

 

 

 

conceptual evaluation

Good knowledge base,

Good knowledge base,

 

 

 

 

for key digital technologies

Artificial Intelligence and

 

 

 

 

and application to the

exploring and analysing

exploring and analysing the

 

 

 

 

e.g. : Robotic Process

Machine Learning,

 

 

 

 

digital agility model.

the discipline, its theory

discipline, its theory and

 

 

 

 

Automation (RPA), Artificial

Quantum Computing,

 

 

 

 

Satisfactory critical

and ethical issues with

ethical issues with

 

 

 

 

Intelligence and Machine

Metaverse, Extended

 

 

 

 

evaluation with solid

considerable originality

considerable originality and

 

 

 

 

Learning, Quantum

Reality etc..

 

 

 

 

and reasoned

and autonomy.

autonomy.

 

 

 

 

Computing, Metaverse,

Limited application of

 

 

 

 

Student shows good level

Student shows excellent

 

 

 

 

Extended Reality etc..

theories with some

judgements.

 

 

 

 

of critical discussion and

critical discussion and apply

 

 

 

 

Largely descriptive and

reasoned judgements.

 

 

 

 

 

 

apply the concept to the

the concept to the chosen

 

 

 

 

lack of reasoned

 

 

 

 

 

 

 

 

chosen company.

company. Arguments are

 

 

 

 

judgements.

 

 

 

 

 

 

 

 

 

supported with academic

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

literature and real case

 

 

 

 

 

 

 

 

 

examples.

 

 

 

 

 

 

 

 

 

 

 

 

Task 3: The Role of

 

Guidelines:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Digital Collaboration

 

   Critically evaluate and advise on some collaborative technologies that your organisation should implement by means of developing a digital-

 

 

Tools (20% weighting,

 

ready culture

 

 

 

 

 

 

 

   Provide a clear justification on how those tools will make it possible for real-time communication and collaboration between teams

 

 

LO3)

 

 

 

 

regardless of their location.

 

 

 

 

 

 

 

 

 

 

 

 

       To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples


 

Weak evidence of

Limited evidence of

Satisfactory and

Good and extensive

Excellent evidence of an

 

 

research and use of

considerable research

substantial research and

research and evidence

innovative or original use of

 

 

appropriate sources.

and limited use of a

evidence of a range of

of a wide range of

extensive personal research

 

 

Weak knowledge and

range of appropriate

appropriate sources.

appropriate sources.

which has been thoroughly

 

 

Satisfactory knowledge

critically evaluated both

 

 

applications of the digital-

sources.

Good knowledge base,

 

 

base; explores and

conceptually and

 

 

ready culture model.

Limited knowledge and

exploring and analysing

 

 

explicitly analyse the

methodologically.

 

 

Weak critical evaluation

applications of the

the digital-ready model, its

 

 

digital-ready model with

Student shows excellent

 

 

discipline, its theory and

 

 

of collaborative

digital-ready culture

 

 

clear and consistent

critical analysis of the digital-

 

 

benefits of collaborative

 

 

technologies e.g. Slack,

model.

conceptual evaluation of

ready culture model, its

 

 

technologies.

 

 

Trello, Teams, WebEx etc..

Limited critical

collaborative

discipline, theory, and apply

 

 

Good critical evaluation

 

 

Largely descriptive and

evaluation of

technologies.

collaborative platforms

 

 

with strong, well-

 

 

lack of reasoned

collaborative technologies

Satisfactory critical

concept to the chosen

 

 

reasoned judgements.

 

 

judgements.

e.g. Slack, Trello, Teams,

evaluation with solid

company.

 

 

 

 

 

 

 

WebEx etc..

and reasoned

 

Excellent critical

 

 

 

 

Limited application of

judgements.

 

evaluation with

 

 

 

 

theories with some

 

 

outstanding, well-

 

 

 

 

reasoned judgements.

 

 

reasoned judgements.

 

 

 

 

 

 

 

Arguments are supported

 

 

 

 

 

 

 

with academic literature and

 

 

 

 

 

 

 

real case examples.

Digital Leadership

 

Guidelines:

 

 

 

 

 

 

 

 

 

 

 

 

(20% weighting, LO4)

 

   Analyse and propose important digital leadership skills that your organisation need to develop to support digital transformation through a

 

 

process of building new capacities, structures, and ways of working.

 

 

 

 

   Students have been introduced to concepts such us ethical-tech leaders, people-oriented leaders, agile leaders, or leadership skills such as

 

 

emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential reply. However, any other

 

 

relevant response is still valid

 

 

 

 

 

Weak and often implicit

Limited knowledge base;

Satisfactory appreciation

Good and clear

Thorough and deep

 

 

knowledge base with some

Some appreciation of the

of and explicit links to a

understanding of, and

knowledge and

 

 

omissions and/or lack of

basic wider field of digital

wider field of digital

explicit links to digital

understanding of the topic

 

 

theory of digital leadership

leadership skills with

leadership skills.

leadership skills, some

and explicit evidence of the

 

 

skills.

clarity and precision to the

Emerging application of

aspects of a wider field.

wider contexts of the digital

 

 

Weak and growing

thoughts and practices

thoughts and practices at

Application of current and

leadership skills with

 

 

consistent awareness of

related to the required

the forefront of the

emerging thoughts and

coherence and the ability to

 

 

personal responsibility and

discipline indicated.

discipline.

practices from the

synthesise appropriate

 

 

 

 

 

 

discipline.

 

professional digital

Limited awareness of

Satisfactory awareness

Good awareness and

principles by reference to

leadership concepts.

personal responsibility and

and demonstration of

demonstration of personal

appropriate primary sources.

 

professional digital

personal responsibility

responsibility and

Excellent and detailed usage

 

leadership skills.

and professional digital

professional digital

of recent emerging thought

 

 

leadership skills.

leadership skills.

at the forefront of the

 

 

 

Meaningful critical analysis

discipline and/or practices

 

 

 

of different digital

from a range of appropriate

 

 

 

leadership skills.

sources.

 

 

 

 

Excellent awareness and

 

 

 

 

demonstration of personal

 

 

 

 

responsibility and

 

 

 

 

professional digital

 

 

 

 

leadership skills. Deep and

 

 

 

 

meaningful critical analysis of

 

 

 

 

professional digital

 

 

 

 

leadership skills and practice.

 

 

 

 

 

 

Structure and

Guidelines:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References (10%)

   Structure is in line with the given structure

 

 

 

 

 

 

   Give a professional appearance with consistent formatting

 

 

 

 

 

   Spelling and grammar are correct

 

 

 

 

 

 

   Each page has page number in the Footer

 

 

 

 

 

 

   Any tables or figures are correctly labelled

 

 

 

 

 

 

   Tables and figures do not cross boundaries, unless necessary

 

 

 

 

 

   Properly cite your sources in the text and in the list of references

 

 

 

 

 

   Use Harvard style for referencing and in-body citations (see referencing guides and tools here:

 

 

 

 

https://bpp.libguides.com/Home/StudySupport )

 

 

 

 

 

 

Weak references with

Limited appropriate

Satisfactory with full

Good with precise, full

Excellent with precise, full

 

 

 

errors or inconsistencies.

references with minor

and appropriate

and appropriate

and appropriate

 

 

 

Inadequate structure and

errors.

references.

references.

references.

 

 

 

expression.

Limited structure and

Satisfactory structured

Well-structured layout

Outstanding structured

 

 

 

Weak communication

expression.

layout and mainly

and professional and

layout and professional

 

 

 

skills adapted to some

Limited communication

accurate expression.

accurate expression.

and accurate expression.

 

 

 

degree to different

skills adapted a range of

Satisfactory

Good communication

Excellent communication

 

 

 

 

 

situations and audiences

communication skills

skills adapted to suit all

skills adapted to suit all

 

 

situations and audiences,

with some degree of

 

lack of professionalism.

professionalism.

 

 

 


 

 

adapted to a wide

 

 

range of situations and

situations and audiences

situations and audiences

audiences to an

to a near-professional

to a professional standard.

adequate professional

standard.

 

standard.