BPP Coursework Cover Sheet
Please use
the table below as your cover sheet for the 1st page of the
submission. The sheet should be before the cover/title page of your submission.
Programme
Module name
Schedule Term
Student Reference Number
(SRN)
Report/Assignment Title
Date of Submission
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I
hereby declare that I have read and understood BPP’s regulations on plagiarism
and that this is my original work, researched, undertaken, completed and
submitted in accordance with the requirements of BPP School of Business and
Technology.
The word count, excluding
contents table, bibliography and appendices, is ___ words.
Student
Reference Number: Date:
By
submitting this coursework, you agree to all rules and regulations of BPP
regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP
University reserves the right to use all submitted work for educational
purposes and may request that work be published for a wider audience.
BPP School of Business and Technology
Global Strategy and Sustainability
General Assessment Guidance
·
Your summative assessment for this module is made up
of this Coursework and Presentation slides submission which accounts for 100%
of the marks.
·
Please note late submissions
will not be marked.
·
You are required to submit all elements of your
assessment via Turnitin online access.
Only submissions made via the specified mode will be accepted and hard copies
or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
·
For coursework, the submission word limit is 3000
words. You must comply with the word count guidelines. You may submit LESS than
3000 words but not more. Word Count guidelines can be found on your programme
home page and the coursework submission page. The presentation has no word
limit but has 8 slides.
·
Do
not put your name or contact details anywhere on your submission.
You should only put your student registration number (SRN) which
will ensure your submission is recognised in the marking process.
·
A total of 100 marks are available for this module
assessment, and you are required to achieve minimum 50% to pass this module.
·
You are required to use only Harvard Referencing
System in your submission. Any content which is already published by other
author(s) and is not referenced will be considered as a case of plagiarism.
·
You can
find further information on Harvard Referencing in the online library on the
Hub (Found via Help&Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
·
BPP University has a strict policy regarding
authenticity of assessments. In proven instances of plagiarism or collusion,
severe punishment will be imposed on offenders. You are advised to read the
rules and regulations regarding plagiarism and collusion in the GARs and MOPP
which are available on HUB in the Academic registry section (Found via
Help&Support).
·
You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not
marked.
Assessment Brief
This module
is assessed through one graded element worth 100%. You must achieve at least
50% to pass this module.
PART A – BUSINESS REPORT (70 MARKS)
In the role
of a Management Consultant, you are required to undertake an overall strategy
review of Tesla and provide a business report to the CEO on further growth
opportunities using the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role
of a Management Consultant, you are required to provide a short PowerPoint
presentation to the CEO of Tesla on key points of interest and relevant
recommendations to the CEO regarding future sustainable development.
TESLA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE
CORE TEXTBOOK VIA THE HUB
De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT
RESEARCH FOR THIS COMPANY ALSO.
TESLA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.
· Task 1 -The External and Internal Environment (15 Marks)
o Identify and critically analyse the external and internal environment for Tesla using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Tesla’s current sources of competitive advantage and critically evaluate
how they maintain and build on this competitive advantage.
o Support your arguments with academic literature and references to other similar real companies.
· Task 2 – Strategy in the Global Environment (15 Marks)
o Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how
this impacts their overall company strategy.
o Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.
o Support your arguments with academic literature and references to other similar real companies.
· Task 3 – Corporate Strategy (15 Marks)
o Evaluate and critically analyse the use of horizontal integration, vertical integration,
outsourcing or strategic alliances.
o Provide recommendations as to how Tesla can increase their profitability.
o Support your arguments with academic literature and references to other similar real companies.
· Task 4 – Strategic Purpose – Ethics and CSR (15 Marks)
o Using relevant theoretical models analyse and evaluate Tesla’s CSR strategy.
o Identify and critically discuss the main ethical issues which Tesla currently faces and
provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real companies.
Presentation and Structure (10 Marks)
· Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.
Word count: 3000 words
Your report structure should include the following
sections:
Cover page (University cover
sheet)
Table of Contents
List of Abbreviations (if
appropriate)
Introduction
Task 1– The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR
Concluding remarks
References
Assessment Self-Evaluation
Appendix (if appropriate)
Word count – only applies to the main body (shown in
bold); i.e., cover page, table of content, list of abbreviations, references,
assessment self-evaluation and appendix are not part of the 3000-word count.
Tip for Mapping the Assessment towards
Module Topics and Module Learning Outcomes (LOs)
|
Assessment Task |
Module Topics |
Marks |
Module LOs |
|
|
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|
Task 1 – The
External & |
External Analysis
– |
15 |
LO1:
Critically analyse the internal and external |
|
Internal Environment |
Opportunities and |
|
business environment as
sources of competitive |
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|
Threats |
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advantage to facilitate a
global strategy. |
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Internal Analysis – |
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Distinctive |
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competencies, |
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profitability and |
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competitive advantage |
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Task 2 –
Strategy in the |
Strategy in
the Global |
15 |
LO3:
Evaluate the implications of global strategy to |
|
Global Environment |
Environment – profit |
|
management practice within
a business environment. |
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|
growth through global |
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|
expansion |
|
|
|
Task 3 –
Corporate Strategy |
Corporate
Strategy – |
15 |
LO2:
Critically evaluate both strategic direction and |
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|
diversification, |
|
strategic options in
complex business environments. |
|
|
integration and |
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|
outsourcing |
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|
Task 4 –
Strategic Purpose – |
Strategic
Purpose – |
15 |
LO4: Assess
and apply suitable frameworks and ideas |
|
Ethics and CSR |
Ethics and CSR |
|
to formulate and control
sustainability for |
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|
organisations in a global
context. |
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Presentation
and Structure |
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10 |
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Assessment
Self-Evaluation |
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N/A |
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Total |
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70 |
|
PART B- POWERPOINT PRESENTATION – 30 MARKS
Your PowerPoint presentation should contain the
following: –
|
Slides |
Content |
Marks |
|
1 |
Title of
presentation |
N/A |
|
|
Student SRN No |
|
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|
Date |
|
|
2 |
Agenda |
N/A |
|
3 |
Identify,
analyse and evaluate the PEOPLE
aspect of the three |
6 |
|
|
main pillars of
sustainability in relation to Tesla. |
|
|
|
|
|
|
4 |
Identify,
analyse and evaluate the PROFIT
aspect of the three |
6 |
|
|
main pillars of
sustainability in relation to Tesla. |
|
|
|
|
|
|
5 |
Identify,
analyse and evaluate the PLANET
aspect of the three |
6 |
|
|
main pillars of
sustainability in relation to Tesla. |
|
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|
6 |
Key points
of interest for the CEO of Tesla regarding future |
4 |
|
|
sustainable development |
|
|
7 |
Relevant
recommendations |
4 |
|
|
|
|
|
8 |
References |
2 |
|
|
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|
|
N/A |
Overall
presentation and structure |
2 |
|
|
|
|
|
N/A |
Self-assessment |
N/A |
|
TOTAL |
|
30 MARKS |
Presentation
must be included as an appendix to the main report (at the end of the Word
document). To insert Microsoft PowerPoint Slides into Microsoft Word, please
follow these instructions for each slide of your presentation:
1. Copy the slide in PowerPoint
The first
step is to start in PowerPoint and select a slide thumbnail on the left side.
Click on the slide thumbnail and then press Ctrl+C on keyword to copy it to my
clipboard (or right click with your mouse and Copy).
2. Paste the slide into Word
Next step is to click in Word document where you want to paste the selected PPT slide. Go ahead and just press Ctrl+V on keyboard (or right click on your mouse and Paste) to paste the selected slide to Word.
Remember to repeat these steps for each slide of
your presentation.
If you have
any further questions about this coursework assignment, please contact the
module leader or the tutor.
PART
B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards
Module Topics and Module Learning Outcomes (LOs)
|
Assessment Task |
Module Topics |
Marks |
Module LOs |
|
|
|
|
|
|
In the role
of a Management |
Strategic
Purpose – |
30 |
LO4: Assess
and apply suitable frameworks and ideas |
|
Consultant, you are
required |
Sustainability and |
|
to formulate and control
sustainability for |
|
to provide a short |
corporate performance |
|
organisations in a global
context. |
|
PowerPoint presentation to |
|
|
|
|
the CEO of Tesla on key |
|
|
|
|
points of interest and |
|
|
|
|
relevant recommendations to |
|
|
|
|
the CEO regarding future |
|
|
|
|
sustainable development. |
|
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|
|
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|
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|
Total |
|
30 |
|
3. PART A – Business Report – Marking Guide (Student
Version)
|
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Assignment |
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Distinction
(70-100%) |
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Merit
(60-69%) |
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Pass
(50-59%) |
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Fail
(0-49%) |
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|
Self- |
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task |
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Evaluation |
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Task 1: Potential answers could include: |
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||||
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External analysis: |
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· Application
of appropriate models to analyse the external influences on the Automobile
Industry. |
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|||||||||
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· Application
of appropriate models perform an analysis of the structure and attractiveness
of the Automobile Industry by identifying the key |
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||||||||||||
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forces acting on the industry, including
industry competitive conditions and Tesla’s main competitors. |
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Internal analysis: |
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· Application
of appropriate models to analyse the internal capabilities/resources on
Tesla. |
|
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|||||||||
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· Tesla’s
competitive advantages. |
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||||
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Evaluation: |
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· Key
opportunities and threats faced by Tesla. Tesla’s strengths as well as its
key weakness. Answer should be logically linked to external and |
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|
||||||||||||
|
|
internal environment analysis. |
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||||
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· This
task can have a number of different answers, but you must be able to justify
your answers and support your statements with relevant |
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||||||||||||
|
|
academic references. |
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The External |
|
Excellent/outstanding
critical |
|
Good
critical discussion |
|
Satisfactory
discussion of key |
|
|
Limited,
weak, or inadequate |
|
||||||
|
|
and Internal |
|
discussion
(using relevant models) |
|
(using
relevant models) of |
|
factors
(using relevant models) |
|
|
discussion. |
|
||||||
|
|
Environment |
|
of
key factors emerging from |
|
key
factors emerging from |
|
emerging
from analysis of the |
|
|
No
use of the concepts |
|
||||||
|
|
|
analysis of the external
and internal |
|
analysis of the external |
|
external and internal |
|
|
presented in the module. |
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|||||
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|
(15 marks) |
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environment in the case
study |
|
and internal environment |
|
environment in the case
study |
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No application of the
module |
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company. |
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in the case study |
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company. |
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concepts to the case
study. |
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|||||
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Excellent/outstanding
criticial |
|
company. |
|
Satisfactory assessment of
the |
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||
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assessment of the sources
of |
|
Good assessment of the |
|
sources of competitive |
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||
|
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|
|
competitive advantage that
the case |
|
sources of competitive |
|
advantage that the case
study |
|
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||
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|
study possess and how they
build |
|
advantage that the case |
|
company possess and how
they |
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||
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and maintain this
competitive |
|
study company possess |
|
build and maintain this |
|
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||
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|
advantage. |
|
and how they build and |
|
competitive advantage. |
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||
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Student is using the
concepts |
|
maintain this competitive |
|
Student is using the
concepts |
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||
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|
presented in the module
and is |
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advantage. |
|
presented in the module
and is |
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||
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applying them to the case
study. |
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|
applying them to the case
study. |
|
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|
|
|
Discussion
is supported by strong |
Student
is using the |
Discussion
is supported by basic |
|
|
|
evidence
from the academic |
concepts
presented in the |
evidence
from the academic |
|
|
|
literature
and by the comparison |
module
and is applying |
literature. |
|
|
|
with at
least one other similar real |
them to
the case study. |
|
|
|
|
company. |
Discussion
is supported by |
|
|
|
|
|
solid
evidence from the |
|
|
|
|
|
academic
literature. |
|
|
|
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|
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|
|
Task 2: Potential answers could include:
· Application of appropriate models to
analyse the reasons and strategic benefits for Tesla to expanding
internationally.
· Internationalisation strategy options
available for Tesla and recommendations of which one(s) best suit its global
expansion.
· Entry models that best suit Tesla’s global
expansion strategy. Provide justified recommendations.
· This task can have a number of different
answers, but you must be able to justify your answers and support your
statements with relevant
academic references.
|
|
|
|
|
|
|
|
|
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|
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|
|
Strategy in the |
Excellent/outstanding critical |
Good critical discussion |
Satisfactory discussion and |
Limited, weak, or inadequate |
|
|
|
|
|
|
|
Global |
discussion and justification (using |
and justification (using |
justification (using relevant |
discussion and justification. |
|
|
|
|
|
|
|
Environment |
relevant models) for the case study |
relevant models) for the |
models) for the case study |
No use of the concepts |
|
|
|
|
|
|
|
company
entering foreign markets. |
case
study company |
company
entering foreign |
presented
in the module. |
|
|
|
||
|
|
|
(15 marks) |
|
|
|
|||||
|
|
|
Recommendations
for different |
entering
foreign markets. |
markets.
Recommendations for |
No
application of the module |
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||
|
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|
|
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|
|||||
|
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|
strategies
which the case study |
Recommendations
for |
different
strategies which the |
concepts
to the case study. |
|
|
|
|
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|
|
company
can use to compete in the |
different
strategies which |
case
study company can use to |
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|
global
environment. |
the case
study company |
compete
in the global |
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|
Student
is using the concepts |
can use
to compete in the |
environment. |
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presented
in the module and is |
global environment. |
Student
is using the concepts |
|
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|
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|
|
|
|
applying
them to the case study. |
Student
is using the |
presented
in the module and is |
|
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|
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|
|
Discussion
is supported by strong |
concepts
presented in the |
applying
them to the case study. |
|
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|
|
evidence
from academic literature |
module
and is applying |
Discussion
is supported by some |
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|
|
and by
the comparison with at least |
them to
the case study. |
basic
evidence from academic |
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|
one
other similar real company. |
Discussion
is supported by |
literature. |
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solid
evidence from |
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academic
literature. |
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Task 3: Potential answers could include: |
|
|
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|
|
|
|
|
|
|
|
· Tesla’s
supply chain analysis and key forward and backward components of Tesla’s
supply chain. |
|
|
|
|
|
|||
·
Tesla’s
options for vertical and horizontal integration. Recommendations of which
one(s) can improve the firm’s competitive strategy, including options for
outsourcing and strategic alliances. Provide justified recommendations.
·
This task
can have a number of different answers, but you must be able to justify your
answers and support your statements with relevant academic references.
Corporate
Strategy (15 marks)
Excellent/outstanding
critical discussion which evaluates and analyses the use of horizontal integration,
vertical integration, outsourcing or strategic alliances. Excellent/outstanding
recommendations as to how the case study company can diversify and increase
their profitability should be included.
Student is using
the concepts presented in the module and is applying them highly effectively to
the case study.
Discussion is supported by strong
evidence from academic literature and by the comparison with at least one other
similar real company.
Good critical discussion which
evaluates and analyses the use of horizontal integration, vertical integration,
outsourcing or strategic alliances. Good recommendations as to how the case
study company can diversify and increase their profitability should be
included. Student is using the concepts presented in the module and is applying
them effectively to the case study.
Discussion is
supported by solid evidence from academic literature.
Satisfactory discussion which
evaluates and analyses the use of horizontal integration, vertical integration,
outsourcing or strategic alliances. Satisfactory recommendations as to how the
case study company can diversify and increase their profitability should be
included. Student is using the concepts presented in the module and is applying
them in a basic manner to the case study.
Discussion is
supported by some basic evidence from academic literature.
Limited, weak,
or inadequate discussion.
No use of the
concepts presented in the module. No application of the module concepts to the
case study.
Task 4: Potential answers could include:
·
Application
of appropriate models to analyse Tesla CSR initiatives and the main ethical
issues the firm currently faces.
·
Justified
recommendations as to how Tesla can address these issues and therefore reduce
their impact on stakeholders.
·
This task
can have a number of different answers, but you must be able to justify your
answers and support your statements with relevant academic references.
Strategic
Purpose – Ethics and CSR (15 marks)
Excellent/outstanding critical
discussion of the ethics and corporate social responsibility in relation to the
case study company. Excellent/outstanding recommendations should be provided on
CSR development for the company case study. Excellent/outstanding critical
discussion (using relevant models) of main ethical issues which the company
case study currently faces and recommendations as to how they can address
these.
Student is using
the concepts presented in the module and is applying them to the case study.
Discussion is supported by strong evidence from academic literature and the
comparison with at least one other similar real company.
Good
critical discussion of the ethics and corporate social responsibility in
relation to the case study company. Good recommendations should be provided on
CSR development for the company case study. Excellent critical discussion
(using relevant models) of main ethical issues which the company case study
currently faces and recommendations as to how they can address these.
Student is using the concepts
presented in the module and is applying them to the case study. Discussion is
supported by solid evidence from academic literature.
Satisfactory discussion of the
ethics and corporate social responsibility in relation to the case study
company. Satisfactory recommendations should be provided on CSR development for
the company case study. Satisfactory discussion (using relevant models) of main
ethical issues which the company case study currently faces and recommendations
as to how they can address these.
Student is using
the concepts presented in the module and is applying them to the case study.
Discussion is supported by some basic evidence from academic literature.
Limited, weak,
or inadequate discussion.
No use of the
concepts presented in the module. No application of the module concepts to the
case study.
Potential answers could include:
·
Clear
structure and layout which is in-line with the assessment brief.
·
Appropriate
Harvard referencing: range and credibility of the sources use and correct
application of Harvard referencing style throughout report and appendices.
·
This task
can have a number of different answers, but you must be able to justify your
answers and support your statements with relevant academic references.
Presentation
and
Referencing
(10 marks)
For a distinction the report will
demonstrate a consistent approach to headings, tables and graphs. Sources will
be correctly cited and
Referencing has few if any errors.
The report is reasonably well-presented but could be improved by
There are a limited number of
references, but the correct format is used, albeit with some errors. There may
be some
Overall poor presentation. References are inappropriate, irrelevant and/or incorrectly
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there
will be a complete set of |
greater
attention to detail. |
errors
in formatting and |
formatted.
Poor use of |
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references
in the correct format and |
There is
evidence of wider |
presentation,
but the report is |
language
and expression. |
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in
alphabetical order. There is |
reading
and research. |
reasonably
professional in |
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evidence
of extensive independent |
Very
good use of language |
appearance.
Adequate use of |
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reading
and research. Formatting |
and
expression. |
language
and expression. |
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and
presentation is professional |
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throughout.
Excellent use of |
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language
and expression. |
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Total: 70 marks |
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4. PART B – PowerPoint Presentation – Marking Guide (Student
Version)
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Assignment
task |
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Distinction |
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Merit |
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Pass |
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Fail |
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Self- |
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Evaluation |
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Identify, analyse and |
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Excellent/outstanding |
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Good
identification, analysis and |
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Satisfactory
identification, |
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Limited,
weak, or inadequate |
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evaluate the PEOPLE |
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identification,
analysis and |
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evaluation
of the PEOPLE aspect |
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analysis
and evaluation of the |
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analysis
and evaluation of |
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aspect of the three |
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evaluation of the PEOPLE |
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of the main pillars of |
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PEOPLE aspect of the main |
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the PEOPLE aspect of the |
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main pillars
of |
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aspect of the main pillars
of |
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sustainability in relation
to the |
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pillars of sustainability
in |
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main pillars of
sustainability |
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sustainability
in |
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sustainability in relation
to |
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company case study. |
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relation to the company
case |
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in relation to the company |
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relation to
the |
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the company case study. |
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study. |
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case study. |
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company case
study. |
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(6 marks) |
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Identify, analyse and |
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Excellent/outstanding |
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Good
identification, analysis and |
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identification, |
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Limited,
weak, or inadequate |
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evaluate the PROFIT |
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identification,
analysis and |
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evaluation
of the PROFIT aspect |
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analysis
and evaluation of the |
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analysis
and evaluation of |
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aspect of the three |
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evaluation of the PROFIT |
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of the main pillars of |
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PROFIT aspect of the main |
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the PROFIT aspect of the |
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main pillars
of |
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aspect of the main pillars
of |
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sustainability in relation
to the |
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pillars of sustainability
in |
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main pillars of
sustainability |
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sustainability
in |
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sustainability in relation
to |
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company case study. |
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relation to the company
case |
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in relation to the company |
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relation to
the |
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the company case study. |
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study. |
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case study. |
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company case
study. |
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(6 marks) |
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Excellent/outstanding |
Good
identification, analysis and |
Satisfactory
identification, |
Limited,
weak, or inadequate |
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evaluate the PLANET |
identification, analysis and |
evaluation of the PLANET aspect |
analysis and evaluation of the |
identification, analysis and |
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aspect of the three |
evaluation
of the PLANET |
of the
main pillars of |
PLANET
aspect of the main |
evaluation
of the PLANET |
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main pillars of |
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aspect
of the main pillars of |
sustainability
in relation to the |
pillars
of sustainability in |
aspect
of the main pillars of |
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sustainability in |
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sustainability
in relation to |
company
case study. |
relation
to the company case |
sustainability
in relation to |
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relation to the |
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the
company case study. |
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study. |
the
company case study. |
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company case study. |
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(6 marks) |
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Key points of interest |
Excellent/outstanding key |
Good key points emerging from |
Satisfactory key points |
Limited, weak, or inadequate |
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for the CEO of the |
points emerging from |
identification, analysis and |
emerging from identification, |
key points emerging from |
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company case study |
identification,
analysis and |
evaluation
of all 3 pillars of |
analysis
and evaluation of all |
identification,
analysis and |
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regarding future |
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evaluation
of all 3 pillars of |
sustainability
i.e., PEOPLE, |
3
pillars of sustainability i.e., |
evaluation
of all 3 pillars of |
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sustainable |
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sustainability
i.e., PEOPLE, |
PROFIT
AND PLANET in relation |
PEOPLE,
PROFIT AND PLANET |
sustainability
i.e., PEOPLE, |
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development |
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PROFIT
AND PLANET in |
to the
company case study. |
in
relation to the company |
PROFIT
AND PLANET in |
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(4 marks) |
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relation
to the company case |
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case
study. |
relation
to the company case |
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study. |
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study. |
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Relevant |
Very well-presented and |
Well-presented and relevant |
Adequately presented and |
Limited, weak, or inadequate |
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recommendations |
relevant recommendations to |
recommendations to the CEO |
relevant recommendations to |
relevant recommendations |
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(4 marks) |
the CEO
regarding future |
regarding
future sustainable |
the CEO
regarding future |
to the
CEO regarding future |
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sustainable
development for |
development
for the company |
sustainable
development for |
sustainable
development for |
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the
company case study |
case
study |
the
company case study |
the
company case study |
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Overall Referencing |
For a distinction the slide |
For a merit, the slide |
For a pass, there may be |
Overall poor slide |
|
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and Presentation |
presentation will |
presentation is reasonably well- |
some errors in formatting and |
presentation. References are |
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(4 marks) |
demonstrate
a consistent |
presented
but could be |
presentation,
but the slide |
inappropriate
and incorrectly |
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||||
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approach
to headings, tables |
improved
by greater attention to |
presentation
is reasonably |
cited.
Poor use of language |
|
|
|
and
graphs. A great attention |
detail.
Sources will be correctly |
professional
in appearance. |
and
expression. |
|
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to
detail will be evident. |
cited.
Very good use of language |
Sources
will be correctly cited |
|
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Sources
will be correctly |
and
expression. |
with
some minor errors. |
|
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cited.
Formatting and |
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Adequate
use of language and |
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|
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presentation
is professional |
|
expression. |
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throughout.
Excellent use of |
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language
and expression. |
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